When it comes to nonprofits, JNF is showing the way

it what you will — track record, performance rating, street cred — but when a business or non-profit does something right, people pay attention. The Denver-based Mountain States region of the Jewish National Fund, a non-profit, has been doing things right. Marketing and public relations aside, numbers don’t lie, especially when the numbers refer to dollars raised. In the spirit not only of tooting his organization’s own horn but of sharing the wealth, so to speak, Matt Leebove, associate director of the JNF’s Mountain States region (encompassing Colorado, Montana, Utah, Idaho and Wyoming) is only too happy to trot out those numbers. In 2015 — just after Leebove came to work for JNF and some two years after its current director, Boaz Meir, took the […]