‘We Launch’ connects Israel and the American midwest

CHANUKAH 5779 and falafel and intifada. That — and maybe the Bible — are pretty much what the average American Midwesterner knows about Israel, says Baruch HaLevi. Which is more than the average Israeli knows about the American Midwest. “Israelis don’t have an opinion about Iowa,” HaLevi says. “They don’t know what it is or where it is. You say Midwest to them, 90% of Israelis won’t know what you’re talking about.” HaLevi intends to change those dynamics — on both sides — not only by making Midwesterners and Israelis more aware of each other, but by serving as a bridge between them, specifically by brokering business relationships. Through “We Launch,” a Denver-based nonprofit that HaLevi and two partners co-founded last year, he aspires to […]