VIP New Faces: Lanny Goldwasser

Goldwasser, 34, is a founder of Phunkshun, a snow sport accessories line. He was born on Kibbutz Ruhama, near Sderot, Israel, which his grandparents founded in the 1930s. Also a fourth-generation American, Goldwasser’s great-grandfather served in the US Navy during WW I and his grandparents are acquaintances of the Seinfelds. How did someone from the Negev end up in the snow sports industry? [When I was around 10] we lived in New York for four years. While we were there my dad made the mistake of introducing my brother and me to snow sports. When we moved back to Israel we gave [my parents] an ultimatum: We won’t go on a vacation until we got a ski vacation once a year. They gave in. The […]