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Top dog of kosher pop art

By Lisa Keys, New York Jewish Week

Award-winning Jewish artist Steve Marcus, 50, has made a career creating artwork for publications like Rolling Stone, The New York Times and Esquire, as well as for clients like MTV and Random House.

Steve Marcus’ illustration ‘Rabbi Frank and the Frank Tank.’

Now, in an exhibition of new work that opened earlier this month at the Museum at Eldridge Street, Marcus has turned his attention to something quite a bit more workaday and humble: the hot dog.

“Steve Marcus: Top Dog of Kosher Pop Art” is a collection of cartoon-like, hand-drawn illustrations about hot dogs that run the gamut from history to fantasy.

“Little Nathan’s Dream” depicts Nathan Handwerker — the Jewish immigrant who started Nathan’s Famous — fantasizing about a colorful, crowded storefront on Coney Island’s Boardwalk.

Another illustration, “Rabbi Frank and the Frank Tank” shows a kosher version of Oscar Mayer’s Wienermobile parked outside the Lower East Side stalwart Katz’s Deli.

“Steve’s drawings are crammed full of detail, wry observations and nuggets of history,” curator Nancy Johnson said in a statement.

“His work tells a story with deep roots in Jewish life and immigrant culture — it’s the American dream on a bun!”

Though he’s had brief stints in Northern California and Brooklyn, Marcus has lived and worked on the Lower East Side for more than 25 years. He has drawn inspiration from the diverse urban landscape as well as the deep Jewish roots of the neighborhood and the time he spent studying Torah locally at Mesivta Tifereth Jerusalem, one of the oldest yeshivas in the country.

On the eve of the opening of his hot dog show, Marcus responded to the New York Jewish Week’s “Four Questions,” sharing his takes on America’s love for hot dogs; how Jewish history informs his contemporary art, and how his six-year-old nephew inspired this exhibition.

1. What inspired you to do a series of works about kosher hot dogs?

Steve Marcus: This particular series of works was inspired by my six-year-old nephew, Nate “Nati” Gottlieb, who in the summer of 2021 came to visit me at my off-the-grid cabin on 30 acres in the middle of nowhere to celebrate my birthday weekend with a camping trip.

He drew me a birthday card that pictured us roasting hot dogs on a stick over a campfire. Upon seeing his drawing, I quickly made a fire and put hot dogs on sticks. He proceeded to roast a hot dog on a stick over the open flame for the first time — and, as he was doing this, he looked over to me while sitting on a rock and said, “Uncle Steve, this is one of my dreams coming true.”

It was then and there that I decided to make a series of art based on hot dogs, that people of all ages could relish.

2. You’ve lived and worked in the Lower East Side for some 25 years. What is the connection between your hot dog project and the museum, which is housed in the 19th-century Eldridge Street Synagogue?

As I walk from my apartment to the Museum at Eldridge Street, I stroll past addresses that are landmarks in hot dog history. My daily morning routine brings me past the original site of the Hebrew National kosher sausage factory, founded at 155 East Broadway in 1905. When I return home, I pass 37 Essex Street, the address of Isaac Gellis Provisions.

Isaac Gellis was the “kosher sausage king of America” and known as the richest person on the Lower East Side, and who was also a congregant at the Eldridge Street Synagogue.

The Lower East Side is so rich with history and trivia, every nook and cranny has a story to tell. I love to create artwork that is fun and humorous yet connected to history and my roots and culture.

3. What does the imagery of a hot dog mean to you as a Jew, a New Yorker and an artist?

Today, in America, over seven billion hot dogs, or 818 hot dogs per second, are consumed during peak grilling season, from Memorial Day to Labor Day, according to the National Hot Dog and Sausage Council — which obviously proves that people love hot dogs. I love things that bring us together rather than divide us . . I look forward to the day that we can respect and recognize the common links that connect us all, and eat the hot dog of your preference together in peace.

4. You’ve been recognized as a culturally influential resident in the anthology, Jews, The People’s History of the Lower East Side. How does your Jewish identity inspire your work?

My art is heavily influenced by cartoons and underground comics and I’ve maintained that style throughout my career. I call my new work “Kosher Folk Art,” “Pop Judaica” or “Contemporary Ethnic Art” because it’s an expression of my traditional culture and rooted in the traditions that come from my community and its history while still maintaining my contemporary aesthetics and style.

It expresses and shares my cultural and religious identity by conveying its shared communal values with the viewer while linking my quirky sense of humor with my passion for my own roots and culture. Like it or not, no one can accuse me of cultural appropriation.

Bonus question: What’s your favorite place in NYC to get a hot dog?

My favorite place to eat is home because, for me, nothing can compete with home cooking.

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