Philanthropic impulse behind CharityBids

CHANUKAH EDITION SECTION B PAGE 1 Channel. Home Depot. Royal Bank of Canada. Tommy Hilfiger. “All these huge companies are calling us, very conscious of their brand…” Often you get the idea that when someone is telling you what he does, he’s telling you three times as much as what he actually does. He inflates his importance. Exaggerates. Hyperbole (“hype”), we call it. Rarely, the opposite happens. When someone is telling you what he does, he’s telling just a fraction of what he actually does. He deflates his importance. Engages in the opposite of hyperbole. That’s how it is speaking with Israel “Yummy” Schachter. So little does he reveal of himself that it’s hard, at first, to figure out what he is. A businessman? a philanthropist? […]