heard the expression, “Why reinvent the wheel?” When Nisan Ben Hamo returned to his hometown after IDF, college and early career, he found he needed to do just that. In this case, the “wheel” was Arad, then a sleepy, declining city in the Israel’s Negev Desert. Ben Hamo was born in 1974 in Arad, 12 years after it was established as Israel’s first planned city. When Ben Hamo was growing up in Arad, located on the border of the Negev and Judean Deserts, 16 miles west of the Dead Sea and 28 miles east of Beersheva, it was living up to its founders’ goal of being an efficient, vibrant city in the desert. After high school, Ben Hamo joined the Israel Defense Forces and became […]
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