Intermountain Jewish News

Banner
Tuesday,
Sep 02nd
Home News Local New identity for community icon

New identity for community icon

E-mail Print PDF

NEARLY 45 years ago, Elaine Wolf — at the suggestion of her mother Lillian Kagan — had a vision of affordable living for seniors under the auspices of the Denver Jewish community, but with funding from the federal government.

Wolf went to the Allied Jewish Council — the umbrella fundraising and planning organization for the Denver Jewish community — and sold the movers and shakers, mainly Executive Vice President Nat Rosenberg, on the need for such a facility.

Between Elaine Wolf’s drive, the Allied’s outreach and Rosenberg’s expertise, Wolf’s vision was realized.

In August, 1971, the Allied Jewish Apartments opened its doors to the first lucky residents. It’s been full-steam ahead ever since.

Forty-four years, thousands of residents and three buildings later, the Allied Jewish Apartments is entering a brand new era. The operative word here is “brand.”

When the facility opened, it was a program of the Allied Jewish Council — later known as the Allied Jewish Federation, now JEWISHcolorado — and it only provided affordable apartments for seniors. Hence the name Allied Jewish Apartments.

So much has changed since then. The time for rebranding had come.

The new name, Kavod Senior Life, is much more than a name for a sign, according to its leaders. It’s a new concept into which Allied Jewish Apartments has evolved.

“We started the rebranding process because people were confused about who we are. We wanted to correct that confusion and also create some future plans,” explains Debbie Reinberg, chair of the organization’s strategic planning committee.

Part of the confusion was that although Allied Jewish Federation helped found and fund AJA, that relationship ended more than 20 years ago when AJA became financially independent of the federation.

The AJA rebranding process began in March, 2013, about six months before the Allied Jewish Federation announced the results of its own rebranding, which retired the “Allied” name in favor of “JEWISHcolorado.”

The rest of this article is available in the May 2, 2014 IJN print and digital edition only. Contact Carol to order your copy at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or subscribe to our online e-Edition.

Last Updated ( Thursday, 01 May 2014 13:09 )  

IJN e-Edition

This is only a taste! Get full access to the IJN via our e-Edition, only $14.04 for IJN Print subscribers.

E-Edition subscribers get access to a complete digital replica of the IJN, which includes all special sections.

Get the IJN's free newsletter!

Shabbat Times

JTA News

For Dodgers’ Joc Pederson, there is no joy in debut

mbrodsky For a moment it looked like the Dodgers’ hotshot prospect would be a hero in his first major league at-bat, but it wasn’t to be. ... [Link]

In lame-duck period, Obama administration retreats from peace endeavors

Ron Kampeas With the world in turmoil, President Obama’s last thousand days in office are not likely to be focused on Israeli-Palestinian peace. ... [Link]

Israel’s land seizure: political favor or West Bank game-changer?

Ben Sales Israel has drawn international criticism after seizing nearly 1,000 acres of West Bank land, but some experts say the move is relatively insignificant. ... [Link]

Memorial to Nazi ‘euthanasia’ victims dedicated in Berlin

Julie Wiener Germany dedicated a memorial in Berlin to the more than 200,000 people with physical and mental disabilities who were murdered by the Nazis. ... [Link]

Manhattan’s Ramaz school clarifies advice on concealing kippahs

Uriel Heilman The principal of an Orthodox day school in New York who suggested that students might want to conceal signs of their Jewishness while walking around the neighborhood disagrees — with himself. ... [Link]

Why the U.S. and Israel are not getting along

Uriel Heilman The Obama administration and the Israeli government are looking at the same war but seeing things much differently. ... [Link]

Stan Goldberg, superhero of comic-book illustration, dies at 82

Julie Wiener Comic-book artist Stan Goldberg, the color designer for Marvel Comics’ classic superheroes, has died. ... [Link]

Polish city marks first rabbinic ordination since World War II

Julie Wiener The Polish city of Wroclaw had its first rabbinic ordination since before World War II in its only synagogue to survive the Holocaust. ... [Link]

Intermountain Jewish News • 1177 Grant Street • Denver, CO 80203 • 303 861 2234 • FAX 303 832 6942
email@ijn.com • larry@ijn.com • lori@ijn.com