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Rebranding of Allied Jewish Apartments

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KAVOD Senior Life, formerly Allied Jewish Apartments, is the new name of one of Denver’s leading providers of senior housing and services as well as outreach programs in the broader community.

Michael Klein, executive director of Kavod Senior Life, made the announcement.

Community members are invited to join Kavod Senior Life and celebrate this change at the annual meeting on Monday, April 28, 6 p.m., at 22 S. Adams St.

The evening includes kosher hors d’oeuvres and desserts. Reservations are required.

Kavod Senior Life will remain true to its foundation of Jewish values while being an inclusive and open community.

“Honor. Community. Jewish Values” is the new tagline that explains the key focus of the brand: Honoring residents, their community partners and one another; helping to build community for seniors so they can age well and in place, wherever they are; and guided by Jewish values and tradition.

“Kavod, from the Fifth Commandment, ‘Honor Your Father and Your Mother,’ teaches us to honor our elders, to assist them with all aspects of daily living, and to do so with an attitude of joy, sincerity, honor and respect,” says Rabbi Stephen Booth-Nadav, Kavod Senior Life chaplain.

“We have always had this intention at Kavod, and will do so even more so as we live into our new name and highest calling.”

“While the name is changing, the mission remains the same: to provide life-enriching experiences to older adults through a broad range of housing and support services that reflect the spiritual, social, and cultural values of Jewish tradition,” said Klein.

Founded in 1968 by local community leaders who wanted a place for Jewish seniors, Allied Jewish Apartments opened its first building at 11 S. Adams St. in 1971.

In the years that followed, two more buildings were built and are connected by walkways and a bridge.

Over the years, dining services, healthcare support services and programs and activities designed for older adults were developed, creating the 400-plus member community that was known as “Allied.”

TO develop the new organizational structure, name and brand, Kavod Senior Life conducted months of research, assessments, planning and strategic development to position the organization’s growing role as a trusted partner, community connector and catalyst in the fast-evolving field of senior housing and community services.

Based on this research, the board of directors determined that this new vision better reflects Kavod’s existing services and builds a stronger brand, allowing for more collaborative opportunities.

“We were concerned that our name didn’t state that we serve seniors, that we offer an assisted living program, or that we are far more than just apartments,” said Debbie Reinberg, chair of the strategic planning committee.

“Our affiliation with the Allied Jewish Federation ended many years ago, and that organization recently changed its name.”

Several new focal points are integrated under the Kavod Senior Life brand: Kavod Senior Living at Cherry Creek, Kavod Assisted Living at Cherry Creek, Kavod on the Road and Kavod Senior Life Foundation.

Kavod Senior Living at Cherry Creek, the senior living apartments, will continue to provide subsidized housing and remains a high priority.

Kavod Assisted Living at Cherry Creek will give a formal name and exposure to Kavod’s 26-unit assisted living program for residents who need more help with daily activities. Residents receive three meals a day, medication monitoring, housekeeping, and a broad array of social and wellness opportunities.

Kavod on the Road is the outreach and community programming division, operating beyond the Cherry Creek campus. In the past year, Kavod has expanded services to become a resource and connector for seniors across Denver.

Together with area synagogues and community centers, Kavod on the Road is offering programming, activities and education on a wide spectrum of topics.

In partnership with community organizations, it offers resources like the annual conference this Sunday at the JCC, a monthly calendar for seniors (from Oy to Joy) and support for grassroots senior programs.

The Kavod Senior Life Foundation will become more proactive than previously. According to Board President David Fogel:

“We fully realize that the government may not have the resources to fund existing or expanding needs of seniors as this demographic grows.

“Our foundation will better enable us to seek grants, encourage philanthropy and raise needed funds. With those funds we will continue to upgrade our facilities, help develop new senior housing, and expand current programming.”

Fogel, along with foundation Chair Morey Perlmutter, are in the process of developing a plan to raise these necessary funds.

Information: www.AJSH.org; This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 303-399-1146.

 

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