Intermountain Jewish News

Nov 29th

BMH-BJ unveils a new logo and identity

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Rabbi Ben Greenberg presents the new BMH-BJ logo.Rabbi Ben Greenberg, the new spiritual leader at BMH-BJ, recently unveiled a new logo for the congregation.

Since he started at BMH-BJ, Rabbi Greenberg has been learning about the history of the congregation and its place in the Denver Jewish and general communities.

“For the past 116 years, we have always been what we are; we have always been ‘the Denver Synagogue,’” he said.

That slogan is incorporated into the new logo as part of the name of the congregation.

“Through design, color and the carefully chosen words, the contemporary, new logo reflects the congregation’s forward thinking.

“The logo, based on the collected stories and insights of the membership, affirms that BMH-BJ is a congregation deeply invested in the city,” Rabbi Greenberg said.

The colors in the logo design reflect the members’ roots and their desire to continue their 116-year legacy.

Read Rabbi Hillel Goldberg's related commentary, "Changing identities"

The shades of blue are drawn from the Star of David that joins the merged congregation’s historic names.

The BMH-BJ name remains a part of the logo.

“We value tremendously the combined legacies of both remarkable historic congregations, Beth HaMedrosh Hagodol and Beth Joseph. We will continue to embrace this legacy as The Denver Synagogue.

Almost 100 years ago, during the cornerstone ceremony for the second BMH building on 16th and Gaylord Sts. in 1919, Rabbi C. E. H. Hillel Kauvar, the congregation’s first rabbi, expressed his hope and desire for the synaoguge, stating, “We want to make our synagogue the community center of Denver.”

The inclusion of the cityscape in the new logo highlights the congregation’s rootedness in the history of Denver.

Last Updated ( Thursday, 11 October 2012 10:03 )  

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