Seven years before legal marijuana went on sale this month in my home state of Colorado, the drug warriors in President George W. Bush’s administration released an advertisement that is now worth revisiting.
“I smoked weed and nobody died,” intoned the teenage narrator. “I didn’t get into a car accident. I didn’t O.D. on heroin the next day. Nothing happened.”
The television spot from the White House drug czar was intended to discourage marijuana use by depicting it as boring.
But in the process, the government suggested that smoking a little pot is literally, in the words of the narrator, “the safest thing in the world.”