I can’t imagine anything coming closer to Disneyland for snow sports enthusiasts than the SnowSports Industry of America (SIA), this year celebrating it’s 60th anniversary. Its snow show was hosted at the beginning of the month at the Colorado Convention Center, and it was awesome! For us Coloradans who have Snow White or Heidi living within us, the show was a joy.
The event was kicked off with a Send Off to Sochi ceremony, highlighting the symbiotic relationship between the SIA and Olympic community.
Aside from hundreds, possibly thousands, of booths featuring the latest and greatest in snow gear, and the closing of deals by buyers perusing the booths, the aisles filled with a community of snow enthusiasts created a wonderful vibe.
At the entry to the hall was an arch built of colorful skis.