My worlds were colliding. Because of SodaStream, suddenly my Israel life was being linked and discussed in the context s of the Super Bowl, at which my team happened to be playing. My Broncos and the Israeli Palestinian conflict?
On principle I am opposed to the boycott, divestment and sanctions movement (BDS). Regardless, I honestly don’t get the boycott of SodaStream. If anything, SodaStream should be what is unifying people across the political spectrum.
Because of the strange colliding of my worlds my interest in SodaStream was peaked. I started reading up and learning about this company. Its soda is healthier, less sugary than the popular sodas we are accustomed to, plus its product is environmentally friendly.